Campaign goal:

▪ Increase hashtag familiarity ▪ Increase online recognition

▪ Increase Brand Awareness

OT2 Input:

▪ Campaign Concept and Strategy ▪ Design ▪ Social Media Planning

Maduro Travel was looking for a way to let 3 chosen #hashtags to go viral on social media; #madurotravel #orlandodirect and #carrentalsbyindigo. To encourage people to use the hashtags we gave them the opportunity to WIN. Post your picture, add the hashtag, go viral (minimum 99 likes) and win, guaranteed!

The campaign is promoted via Facebook and Instagram using paid boosting. We also wanted to showcase the possibilities you have when booking with Maduro Travel. Therefore the main focus of the design is always a beautiful destination picture. During this campaign we will post a great variety of pictures to keep reminding people that the campaign is ongoing and to keep their attention with the extensive offer of destinations.