Campaign goal:

▪ Search for a Brand Ambassador ▪ Increase online recognition

▪ Increase Brand Awareness

OT2 Input:

▪ Campaign Concept and Strategy ▪ Design ▪ Production guidance

▪ (Social) Media Planning

Maduro Travel was looking for a way to show their target group how much fun it is to travel with the Monarch Cruise Line. What better way to do that by letting actual passengers show how much fun it actually is. Therefore Maduro Travel was looking for an Ambassador.

During the campaign people needed to show Maduro Travel why they would be the best ambassador by uploading a video to Maduro Travel’s Facebook page. The grand prize winner would go on a Monarch Cruise trip and be the ambassador during this trip by logging videos and social media messages. The winner also represented Maduro Travel at several official functions throughout the year.

During the selection process the participants as well as spectators enjoyed the campaign, everyone got to know more about Maduro Travel and what Maduro Travel stands for and is able to offer.

Social media outlet Facebook was the main media outlet used for this campaign. Using several images linking the whole campaign together.